Results from our HVAC work, and what they mean for hiring roofers

The numbers, with names

Each result names the client and links the live site, so you can check the work yourself.

The full list is on HVAC.Agency's case studies page.

What transfers to recruiting roofers

Answer first: the funnel mechanics transfer; the audience and the numbers do not. A homeowner looking for a furnace and a roofer looking for a crew both arrive on a phone, skim the top of a page, and decide in seconds whether to call. Both are lost if nobody answers quickly.

Specifically, these carry over:

• Fixing the whole path at once. The BCWide.ca result came from tightening every step together, not from buying more traffic. In hiring, that means ad, page and reply, all fixed in the same month. See applicant text-back.
• Owned pages that keep working. Roma's organic growth shows what pages you own can do over a year. A strong careers section on your site keeps drawing applicants long after a paid ad stops. See hiring pages.
• Content that answers real questions. HeatLand's articles worked because they answered what people actually searched. A role page that answers "what time do we start, and is it steep work?" does the same job for applicants.
• Measurement that ties money to outcomes. HVACDeal.ca's ratio only means something because spend and results were tracked end to end. We do the same from ad to two-week hire.

What doesn't transfer

Be wary of anyone who borrows numbers across industries. Several things are different in recruiting:

• Volume. A roofing company might need eight hires a season, not hundreds of leads a month. Small numbers swing more, so we report trends over several weeks.
• Seasonality. Roofing hiring is concentrated in a short window in most of Canada. Results depend heavily on starting early. Our hiring season calendar explains why.
• The outcome. An HVAC lead ends in a booked job. A recruit is only a success if they stay. That is why our headline number is retention at two weeks, not applications.
• Platform rules. Employment ads have targeting limits on some platforms that customer ads don't.

How we would measure your results

Before anything starts, we agree on a baseline from your last few postings: how many applicants, how many you reached, how many you hired, and how many stayed. Then every month we report:

1. applicants by role and source
2. median time to first reply
3. screened applicants
4. interviews or trial days
5. hires still on the crew after two weeks
6. marketing cost per two-week hire

Our cost-per-hire guide shows how to calculate the same numbers yourself, even if you never work with us.

A note on small numbers

A roofing company might hire six to ten people in a season. With numbers that small, one good referral or one bad week can swing the results. We report rolling totals over several weeks and compare like with like, season to season, so you can see the trend rather than the noise.

No promises, just maths

We don't promise a number of hires, and nobody can. Weather, local competition and your own crew culture all matter. What we can promise is honest reporting and a plan built on your own numbers. Read how we work, see pricing, or get in touch.