A hiring page is a page on your own website for one role, such as roofer, labourer, foreman or apprentice, that tells an applicant everything they need to decide and lets them apply in one tap. It is the place every ad, post, flyer and referral should point to.
What this service is
Answer first: a careers section that sells the job honestly and removes every step between "this looks right" and "I'm calling them." Most roofing websites have nothing, or a single line that says "now hiring, send résumé." Roofers rarely have a résumé ready, and they aren't going to write a cover letter on a phone in the truck.
We build a careers hub plus one page for each role. Each page covers:
- what a normal day looks like, from yard time to last load
- the kind of work: residential re-roofs, new builds, flat or low-slope, metal, repairs
- how crews are organised and who runs them
- travel and overnight expectations, stated plainly
- gear, tools and training you provide, including the safety training you run
- the career path, from labourer to roofer to lead hand or foreman
- how to apply: call or text, with what to say
Who it's for
Any roofing company that runs ads, gets referrals or posts on social media and wants those people to land somewhere useful. It matters most for companies that:
- get clicks but few applications
- lose applicants who "just wanted to know more first"
- hire for several roles or several locations
- want a page they own that keeps working after the ad budget pauses
What's included
- A careers hub that introduces the company as an employer, with links to each role.
- Role pages written from your answers, with no generic filler.
- Job-listing markup following Google's published guidance for job postings, so eligible listings can show in job results.
- Call and text links with a pre-written message, so applying takes seconds.
- Source tracking, so we know whether an applicant came from an ad, a board, a referral or a truck decal.
- Upkeep. Filled roles come down, new ones go up, and dates stay current.
We can add short clips from crew video to each page, which usually helps more than any paragraph we could write.
Timeline
Most careers sections take two to three weeks: one week to gather your answers and photos, one week to write and build, and a few days for your review. If you have no website or need a new one, website design is handled through your plan; the pricing page explains which plans include website discounts or a full build.
How results are measured
- visits to each role page, by source
- the share of visitors who call or text to apply
- applicants per role per week
- how many applicants mention something they saw on the page (a good sign they read it)
- two-week retention of hires who came through the page
A healthy page turns a meaningful share of visitors into applicants. If it doesn't, we rewrite the top half first, because that is where most roofers stop reading.
Mistakes to avoid
- "Competitive wages" and "fast-paced environment." They tell a roofer nothing. Say what the work is.
- Asking for a résumé. Many good roofers don't keep one. Let them call or text.
- Stock photos. A roofer can spot a staged photo instantly. Real crews or nothing.
- Old listings. A role you filled in May and still show in August costs you credibility and may break Google's rules for job listings.
- Promises the job doesn't keep. If you say "home every night," mean it. Week-one quits often trace back to the page.
Pay and legal terms are your call, and job-posting rules are provincial, so confirm them with your province's employment standards office. We build the page; we don't give HR or legal advice. Ready to see what your careers section could say? Contact us, or read our guide to writing a roofing job ad first.
Frequently asked questions
Why not just link our ads to a job board?
Boards are fine for reach, but you don't control the page, competitors' openings sit right beside yours, and you can't show your crews or answer the questions that matter. Your own page does all three.
Will our job pages show up in Google's job results?
They can when the listing is marked up the way Google asks and the job is real and current. We add that markup and keep it tidy, but Google decides what appears.
Do applicants have to fill in anything?
Not on the pages we build. Applying is a call or a text to a number you choose, with an optional pre-written message. Fewer steps means more roofers finish.
Can you add French versions for Quebec?
Yes, we can produce French pages with a qualified translator. Quebec has rules on French in commercial content, so check them with the OQLF; our Quebec page links the source.