Crew video is short footage of your real crews, your real jobs and your real foremen, edited into clips that answer the questions applicants have but rarely ask out loud. It is the employer-brand piece of recruiting marketing, and for roofing it carries more weight than in most trades, because the job is physical, outdoors and at height.
What this service is
Answer first: honest video that lets an applicant picture their first week. A roofer weighing two offers wants to know whether your crews are organised, whether the gear is decent, whether the foreman shouts or explains, and whether the trucks are clean or falling apart. A ninety-second clip answers all of that faster than any job ad.
Typical clips we plan with you:
- A morning at the yard. Loading up, the safety talk, who goes where.
- A foreman on how the crew runs. In their own words, unscripted.
- A day on a re-roof, sped up. Tear-off to clean-up, showing the pace and the teamwork.
- "What I wish I knew in my first season." A crew member talking straight.
- The gear and training. What you provide and how new people are brought along.
- The path up. Someone who started as a labourer and runs a crew now, if that is true at your company.
Who it's for
Roofing companies whose applicants hesitate, or whose new hires leave early because the job wasn't what they pictured. It is also useful for companies with a strong culture that nobody outside knows about. If your crews are proud of how you work, video is how that pride reaches applicants.
What's included
- A planning call to decide which questions the videos must answer for each role.
- A shot list your foremen can follow on any job, plus filming days where useful.
- Editing into short clips for your hiring pages, social channels and job ads, with captions, because most people watch with the sound off.
- Release forms handled through you, so everyone on camera has agreed.
- Placement: clips added to hiring pages and used in crew recruiting ads.
- A monthly refresh with one or two new clips.
Timeline
| Step | Typical timing |
|---|---|
| Planning and shot list | Week 1 |
| Filming (yours, ours or both) | Weeks 2–3, weather permitting |
| First edited set | Week 4 |
| Monthly new clips | Ongoing |
Weather drives everything. We plan filming in the shoulder seasons so clips are ready before the hiring rush. Our hiring season calendar shows how we line this up by region.
How results are measured
- view-through on hiring-page clips (did people watch to the end?)
- applicants per role before and after video was added
- applicants who mention a clip when they call or text
- week-one and two-week retention of new hires
- referrals from current crew members who shared a clip
The retention numbers matter most. Video that shows the job honestly will put some people off, and that is fine. Losing them before day one is far cheaper than losing them on day three.
Mistakes to avoid
- Polished ads that look nothing like a real job. Applicants notice the gap, and so do the new hires who quit.
- Footage that shows unsafe practices. Anything that looks careless on a roof hurts your brand with exactly the people you want. Your safety rules govern every shot.
- Filming people without consent. Always get a signed release first.
- One big video. Several short clips, each answering one question, outperform one long brand film.
- Letting clips go stale. Footage of a foreman who left two years ago confuses applicants. Refresh the set each season.
- Forgetting the office. A clip of how applications are answered and how day one works calms nervous first-timers.
We plan and edit; your safety program governs the job site; you decide who is filmed. We are a marketing service, not a contractor or a staffing agency. Talk to us through the contact page, or see what each plan includes.
Frequently asked questions
Do our crew members have to be on camera?
Only those who agree, in writing. Plenty of good clips show hands, gear and the roof without faces. We never pressure anyone, and we can remove a clip if someone leaves.
Is filming on a roof safe?
Filming follows your site safety rules, not ours. Anyone filming at height works under your safety program and your foreman's direction, or we use ground and drone shots where permitted. We don't advise on safety requirements.
How many videos do we need?
A starting set of six to ten short clips covers most roles and questions. After that, one or two new clips a month keeps your channels looking alive.
Can our own crews film on their phones?
Yes, and phone footage often feels more honest. We give your foremen a short shot list and edit what they send.